![]() “Every person has their own brand, their own style, their own cache. “Every person is their own little celebrity,” Rush said. According to Rush, fashion influence is becoming diluted as more individuals add their unique looks and use social media to share them. In the past, magazines, TV shows, movies and paparazzi pictures of celebrities were responsible for influencing the next seasons of style. This leads to the consumption of the ‘cool thing’ for a period of time.” Most likely influencers-they often start these trends on social media and are seen by hundreds of followers. “Remember when Y2K style skinny jeans suddenly became ‘uncool’ and wide-legged pants from the 1990s became the cool thing? Well, someone had to bring the look back. It’s a similar concept with fashion and micro-trends,” Majors said. “ We’ve seen creators and individuals gain traction for a short period of time…and other creators latch on to the trend so that they can have the same success rate. Adjunct Professor of Communications and KOMO News Anchor and Reporter Tyrah Majors, argues that social media has unprecedented persuasive power. Due to social media’s ability to produce rapidly created content, it is able to come up with its own quickly changing catalog of the latest fashion trends. What has killed the thirty-year trend cycle? Some believe that social media is to blame for the creation of micro-trends. In 2022, we are seeing the revitalization of trends as recent as the mid 2010s, as #tumblr2014 has seen a spike in views on TikTok. In the 2000s, flared pants and fur-trimmed coats paid homage to some of the biggest crazes in 1970s apparel. In the 1980s, there was a resurgence of 1950s silhouettes and patterns, as polka-dots and peplum tops hit runways worldwide. Historically, fashion trends have come in 30 year waves. You get to the 1800s and things start to accelerate …but then you get to the 21st century and a trend can last six months, or it can last three weeks,” Rush said. ![]() ![]() And then you get to the Elizabethan Era and you get a century and a half. “And then you get to the Middle Ages and that lasts about four centuries. In early Greek, Roman and Egyptian history, the types of clothing lasted nearly six centuries with little variation. Pete Rush, an adjunct faculty member in the arts department, puts fashion trends into perspective by weaving a timeline of trend cycles from B.C. With millions of creators introducing new trends and naming new aesthetics every day, consumers are bombarded with oscillating ideas of what’s in and what’s out. Searching #fashiontrend on TikTok will yield over 1.8 billiontrend predictions, curated aesthetics and closet hauls. ![]()
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